I have a gripe. And it's not that often I have a gripe about the BBC but this time I do.
It's this tagline for the iPlayer, which incidentally, I happen to think is a wonderful invention. In case you've missed it, this is the tagline:
Making the unmissable... unmissable
Now, technically 'unmissable' can mean 'cannot be missed' or 'should not be missed'. I suspect, knowing marketing people as I do, that they intended this to be the former. After all, hyperbole is rarely far away when trying to sell something. But if they mean that then even having the iPlayer in the first place means they've lied, as it wasn't unmissable in the first place.
If we assume they mean you shouldn't miss it, then that's what the iPlayer is for and programmes are available on the iPlayer. For seven days. A week! Go on holiday and that's that! Quite easily missable, I'd say.
The other problem I have with this description is that it assumes that everything available on iPlayer is of exceptional quality. Nature's Great Events? Yes sirreebob. Not Going Out. Absobloodylutely. EastEnders? Really? Eggheads? Er...
So I propose a change to the tagline. How about this?
Making what you've missed and that is occasionally good television... available for a week
Catchy eh?
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I don't wish to knock your marketing skills but you forgot to add 'assuming that you have a reasonable broadband connection'. Mine can barely keep up with it, making the 'unmissable' almost unwatchable.
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